Volume 10, Issue 1 (6-2023)
Human Information Interaction 2023, 10(1): 68-79 |
Back to browse issues page
Download citation:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:
BibTeX | RIS | EndNote | Medlars | ProCite | Reference Manager | RefWorks
Send citation to:
Ahmadisharif M. Investigating the relationship between the dimensions of information technology and communication literacy of marketing experts of manufacturing industries with their success rate in marketing. Human Information Interaction 2023; 10 (1)
URL: http://hii.khu.ac.ir/article-1-3042-en.html
URL: http://hii.khu.ac.ir/article-1-3042-en.html
Business Management Department, Faculty of Management, Islamic Azad University, Quds-Tehran-Iran.
Abstract: (2134 Views)
Purpose: This study was conducted to know the relationship between monitoring the relationship between information literacy components of marketing experts in manufacturing industries with their success rate in marketing and their success rate in marketing.
Methodology: The research method is a descriptive survey of correlation type. The statistical population of the study is all marketing experts of food production industries in Tehran, due to the size of the statistical population, 384 of them were selected as a sample. Katz and McLean's (2007) ICT questionnaire was used to collect information related to information literacy and a researcher-made questionnaire was used to measure the success of experts in marketing. Overall reliability of the Information Literacy Questionnaire based on Cronbach's alpha coefficient formula / 78. And the reliability of the researcher-made questionnaire was estimated to be 0.72.
Findings: Pearson's formula was used to analyze the data in the inferential statistics section on the correlation coefficient and Kolmogorov-Smirnov test was used to determine the normality of the data.
Conclusion: The results of the study showed that there is a relationship between ICT literacy and each of its dimensions (describing, achieving, evaluating, managing, combining, creating, and communicating) with the success of experts in marketing. has it.
Methodology: The research method is a descriptive survey of correlation type. The statistical population of the study is all marketing experts of food production industries in Tehran, due to the size of the statistical population, 384 of them were selected as a sample. Katz and McLean's (2007) ICT questionnaire was used to collect information related to information literacy and a researcher-made questionnaire was used to measure the success of experts in marketing. Overall reliability of the Information Literacy Questionnaire based on Cronbach's alpha coefficient formula / 78. And the reliability of the researcher-made questionnaire was estimated to be 0.72.
Findings: Pearson's formula was used to analyze the data in the inferential statistics section on the correlation coefficient and Kolmogorov-Smirnov test was used to determine the normality of the data.
Conclusion: The results of the study showed that there is a relationship between ICT literacy and each of its dimensions (describing, achieving, evaluating, managing, combining, creating, and communicating) with the success of experts in marketing. has it.
References
1. Alizadeh, R., Abdoli, J., & Haddad, Z. (2018). The impact of media literacy education thinking skills Eight high school students in the city of Orumiyeh critical. Madia Studies, 13(1), 117-132.
2. Ballings, M., McCullough, H., & Bharadwaj, N. (2018). Cause marketing and customer profitability. Journal of the Academy of Marketing Science, 46(2), 234-251. [DOI:10.1007/s11747-017-0571-4]
3. Dwivedi,Y.K. (2021). Setting the future of digital and social media marketing research: Perspectives and research propositions. International Journal of Information Management, (59), 1-37. [DOI:10.1016/j.ijinfomgt.2020.102168]
4. Forghani, M.A., Dehghani Soltani, M., Farsizadeh, H., Baghani, A. (2018). The Impact of Technology Acceptance on the Willingness to Use SMS Advertising in Consumers of Sport Goods (Case Study Tehran City). Sport Management Studies, 9(45), 213-230
5. Haji Hosseini, E., Sanavifard, R., & Hamidizadeh, A. (2021). Identifying the Antecedents and Consequences of Digital Content Marketing Using the Grounded Theory Model (Case Study: Instagram Bloggers). Iranian Research Institute for Information Science and Technology, 37(2), 557-585. [DOI:10.52547/jipm.37.2.557]
6. Hobbs, R. (2017). Measuring the digital and media literacy competencies of children and teens. In Cognitive development in digital contexts (pp. 253-274). Academic Press. [DOI:10.1016/B978-0-12-809481-5.00013-4]
7. Irvin, R. (2007). Information and communication technology (ICT) literacy: Integration and assessment in higher
8. education. Journal of Systemics, Cybernetics and informatics, 5(4), 50-55.
9. Kermanshahi,F.,Ezedin,F.,Badali,M.(2016), Evaluation of the effectiveness of media literacy training on students' critical thinking skills, Scientific-Research Quarterly Educational Research Journal,11(45),85-100.
10. King, R. A., Racherla, P., & Bush, V. D. (2014). What we know and don't know about online word-ofmouth: A review and synthesis of the literature. Journal of Interactive Marketing, 28(3), 167-183. [DOI:10.1016/j.intmar.2014.02.001]
11. Lee, L., Chen, D. T., Li, J. Y., & Lin, T. B. (2015). Understanding new media literacy: The development of a measuring instrument. Computers & Education, 85, 84-93. [DOI:10.1016/j.compedu.2015.02.006]
12. Ma, F., Khan, F., Khan, K. U., & XiangYun, S. (2021). Investigating the Impact of Information Technology, Absorptive Capacity, and Dynamic Capabilities on Firm Performance: An Empirical Study. SAGE Open, 11(4), 21582440211061388. [DOI:10.1177/21582440211061388]
13. Mohebzade, Z., ImamJom'a, S. M. R., & Assara, A. R., Hamidi, F. (2020). Identifying and Explaining the Concept of Media Literacy and the Related Educational Goals with Emphasis on the Holy Quran. Qaiie, 4(4), 167-198.
14. Nowruzi, M., Randi, Gh., & Musa Madani, F. (2008). Ranking of information technology application methods in the teaching-learning process of schools. Quarterly of Educational Innovations, 7(36), 9-34.
15. Pereira, S., & Moura, P. (2019). Assessing media literacy competences: A study with Portuguese young people. European Journal of Communication, 34(1), 20-37. [DOI:10.1177/0267323118784821]
16. Rojuee, M., Ezzatzadeh, M., & Saeedi, S. (2015). Analyzing Factors Affecting on Internet Marketing Success in Selling E-books. The journal of Academic Librarianship and Information Research, 49(2). 255-275.
17. Rojuee, M., Ezzatzadeh, M., & Saeedi, S. (2015). Analyzing Factors Affecting on Internet Marketing Success in Selling E-books. Journal of Academic librarianship and Information Research, 49(2), 255-275.
18. Shakoori, m., & Mohammadi, M. (2018). Modeling Factors Affecting Digital Marketing Performance. Pars Marketing Manager, 13, 11-19.
19. Sharkey, J., & Brandt, D. S. (2008). Integrating technology literacy and information literacy. In Online and Distance Learning: Concepts, Methodologies, Tools, and Applications (pp. 580-588). IGI Global. [DOI:10.4018/978-1-59904-935-9.ch049]
20. Waheed Khan, A. ( 2008). Media Education, a Crucial Issue in the Building of an Inclusive Knowledge Society. In U. Carlsson, S. Tayie, G. Jauinot-Delaunay & J. M. Perez Tornero (Eds.) Empowerment though Media Education-an Intercultural Dialogue (p) Goteborg, Sweden: Nordicom.
Send email to the article author
| Rights and permissions | |
 | This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License. |
