Volume 11, Issue 4 (1-2025)
Human Information Interaction 2025, 11(4): 0-0 |
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Shirmohammadi Y, safa F. The effect of information and communication technology on the performance of start-up companies in the tourism industry through the integration of knowledge and training and learning of employees. Human Information Interaction 2025; 11 (4)
URL: http://hii.khu.ac.ir/article-1-3162-en.html
URL: http://hii.khu.ac.ir/article-1-3162-en.html
Associate Professor Payam Noor University, Tehran, Iran
Abstract: (177 Views)
The development of tourism destinations largely depends on the performance and activity of tourism start-ups. Knowing the factors affecting the success of tourism start-ups can be considered as an important issue in this field. Therefore, this study was conducted with the aim of investigating the effect of information and communication technology on the performance of tourism start-ups in Tehran through the integration of knowledge and education, open innovation, knowledge management and marketing strategy. The statistical population of the research is managers and employees of tourism start-ups in Tehran city, 280 people were selected as a sample using available sampling method. The data collection tool was a standard questionnaire whose reliability was confirmed through Cronbach's alpha and composite reliability and validity through content validity and construct validity. For data analysis, structural equations using partial least squares method and SmartPLS software were used. The results of the research showed that information and communication technology has a significant effect on knowledge management, integration of external knowledge and innovation. Integration of external knowledge has a significant effect on knowledge management, but the effect of open innovation on knowledge management was not confirmed. Also, knowledge management and service innovation have a significant effect on the performance of tourism start-ups in Tehran, and the effect of service innovation on the performance of tourism start-ups was confirmed. But the marketing strategy has no significant relationship with the performance of tourism start-ups. Finally, the results showed that marketing strategy has a moderating role in the relationship between service innovation and the performance of tourism startups in Tehran.
Keywords: open innovation, knowledge, education and learning, information and communication technology
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