Volume 11, Issue 4 (1-2025)
Human Information Interaction 2025, 11(4): 0-0 |
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shadmanfar S, fahimnia F, Noroozi Chakoli A, Taghizadeh Naeeni J. Conceptual Framework of Personal Reputation Management in Social Networks: A Study of User Behavior. Human Information Interaction 2025; 11 (4)
URL: http://hii.khu.ac.ir/article-1-3193-en.html
URL: http://hii.khu.ac.ir/article-1-3193-en.html
Shahed University
Abstract: (376 Views)
Introduction: The main purpose of this research is to develop a conceptual framework for personal reputation management in social networks. This study is conducted from the perspective of information science and focuses on prior research in the field of creating and managing reputation through citation behaviors, especially in bibliometrics. In this research, the main question is how social network users manage their personal reputation by using online information. Ultimately, it will be clarified to what extent social media users replicate researchers’ citation behaviors in creating and managing academic reputation.
Methods: In this study, a multi-stage method was employed for data collection. Data were collected through daily journal entries and semi-structured interviews with 30 professional and managerial social media users. The findings of the study were extracted and analyzed using thematic analysis, resulting in six main themes and nineteen sub-themes categorized under two parts: identity creation and reputation management.
Results: The findings show that the representation of different online personalities aids in providing (rather than creating) users’ online identity. Information-sharing behaviors for creating and managing reputation vary according to the social media platform. Additionally, managing online communications and censorship is crucial for reputation protection. Maintaining professional reputation is more important for users than private reputation. Users are aware of the “border management” between their professional and private lives in the online context and understand its impact on personal reputation management.
Conclusion: This research reveals the relationship between citation behaviors and informational behaviors in social networks regarding personal reputation. In general, the research findings indicate that social network users tend to replicate researchers’ citation behaviors in online environments, even if this occurs unintentionally. The results of this study provide useful insights into the role of online information in personal reputation management and will help develop theories related to informational behaviors
Methods: In this study, a multi-stage method was employed for data collection. Data were collected through daily journal entries and semi-structured interviews with 30 professional and managerial social media users. The findings of the study were extracted and analyzed using thematic analysis, resulting in six main themes and nineteen sub-themes categorized under two parts: identity creation and reputation management.
Results: The findings show that the representation of different online personalities aids in providing (rather than creating) users’ online identity. Information-sharing behaviors for creating and managing reputation vary according to the social media platform. Additionally, managing online communications and censorship is crucial for reputation protection. Maintaining professional reputation is more important for users than private reputation. Users are aware of the “border management” between their professional and private lives in the online context and understand its impact on personal reputation management.
Conclusion: This research reveals the relationship between citation behaviors and informational behaviors in social networks regarding personal reputation. In general, the research findings indicate that social network users tend to replicate researchers’ citation behaviors in online environments, even if this occurs unintentionally. The results of this study provide useful insights into the role of online information in personal reputation management and will help develop theories related to informational behaviors
Keywords: Online identity, reputation management, social networks, online information, citation behaviors
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